Tuesday, 29 January 2013

Fly – the power of a three letter word:

I don’t know if your phone, like mine, beeps at eight o’clock every weekday morning to announce the arrival of a ‘Daily Tickler’ from intime PROFIT – if not, you should make sure it does.


Firstly because they’re regular as prunes and porridge and set the pace for the day. Mainly though, because they offer those occasional flashes of amazing inspiration.

Yesterday the quote was: Fly.

“Come to the edge” he said,
“We are afraid”.
“Come to the edge” he said.
They came.
He pushed them and they flew.

Guillaume Apollinaire was the French poet, writer and art critic whose words this Daily Tickler recounted.

As the managing owner of a small business helping like-minded managing owners of small / medium businesses this struck a chord – sometimes subtlety suits the hand-holding management and business development style but often you need to be pushed over the edge … step out of your comfort zone, jump over the edge and see if you fly too.

Thanks to Mr Wiki I discovered that Guillaume Apollinaire was born 26th August 1880 and died 9th November 1918 and is considered one of the most important literary figures of the early twentieth century. His brief career influenced the development of such artistic movements as Futurism, Cubism, Dadaism, and Surrealism and the legend of his personality - bohemian artist, raconteur, gourmand, soldier - became the model for avant-garde deportment.

A portrait of Guillaume Apollinaire by Maurice de Vlaminck.
Vlaminck's compositions show familiarity with the Impressionists, several of whom had painted in the same area in the 1870s and 1880s. After visiting a van Gogh exhibition, Vlaminck declared that he "loved van Gogh that day more than my own father".

Well, I’ve been a soldier and my girth betrays 'mes passions gourmandise' but I covet the man, the life, the environment and the skill.

I had to look further and found this:

La géométrie est aux arts plastiques ce que
la grammaire est à l'art de l'écrivain.

“…geometry is to the plastic arts what
grammar is to the art of the writer.”

Wow – how right. How true.

As you know, words are my tool and making them work harder for businesses is my service. So often overlooked - the structure of a web page, brochure or advertisement is as important as the structure of the written message – not just the physical structure but the geometry of the message that the words impart.

I was working with a client recently to help structure some key elements of his corporate message. It wasn’t working. The message was there but tripped over itself as one read the words … and, hellowords are there to be read. And, readers read aloud, even in their heads. So, if the message can’t be read aloud, with ease – it just won’t work.

To make this client understand, the revelation was the introduction of a metronome.

Tick tock, tick tock – dee daaa dee daaa, dee dum dum dee daaa.

The rhythm was given, the structure was set and the words began dancing to the corporate tune.

If you want your corporate message to fly,
                                          step over the edge.

Call me on 02476 609 104 or e-mail me: rodneybashford@btinternet.com .

To get your own Daily Ticklers email intime@intimeprofit.com and ask for your 8 o'clock wake up beep.

call for a FREE SPRING CLEAN today
02476 609 104
Rodney Bashford

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