Lady Godiva - think of the embarrassment we'd have saved her...

Think of the embarrassment we could have saved Lady Godiva if only she’d used Facebook and Twitter to network her social message as we’re doing for Coventry now:

What I find wonderful about working with words is that the same 26 letters can be used to enhance the presentation of all manner of product and service. Obviously they’re used in a different order and frequency and the syntax varies somewhat, but the basic tools are the same.

I may have to do some research - but that’s on my time not recharged. Getting to know my colloquial way around the plastics moulding industry was fun in June. Once energised, Google responded bravely to my seemingly endless searches for Injection Moulding, Vinyl Dip Moulding, Thermoforming and, well, life just wouldn’t be the same without a little Extrusion.

Re-styling and writing the new web site and promotional portfolio for a Westminster IFA required less on line research but much reading around a once familiar subject.

The aim here was to set the message apart from the ubiquitous competition and inject personality into the prose. The copy needs to reflect the ideal audience, so they recognise themselves in it as they read. And the individual style of the advisors can be stylistically written to pre-empt the initial meeting, preparing the strength of the crucial client / advisor relationship from the out.

So it has been refreshing to contribute to the efforts of Coventry Cathedral’s marketing and communications team. No ‘industry’ research, just fresh ideas and observations drawn on experience and creativity.

Preparations for their 2012 Golden Jubilee celebrations are well under way and involvement has immersed me in some of the rich history that pervades the Cathedral Quarter’s one thousand years of lives, lifestyles and architecture – all of which we’re developing in press and blog story lines as part of the celebration message.

By developing the story rather then revealing the history in one, we build a relationship not only with the press but with the public as well. The reveal is reflected on the web sub-site and the whole thing is to be balanced with a social networking campaign.

Targeting and motivating local communities - schools, families, colleges etc - needs a fine tuned message across multiple media to deliver it.

Think of the embarrassment we could have saved Lady Godiva if only she’d used Facebook and Twitter to network her social message as we’re doing for Coventry now.

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